Write B2B sales proposals that increase value, justify price, and close deals. 10 proven techniques for building proposals that win — without discounting. Sales skill set #9 of the Modern Sales Performer Course Collection.
Get this course through Outliers for $59/month →
QUICK ANSWER
After your proposal presentation, the decision is in the buyer's hands. Is it good enough to win? Most proposals are too generic, too price-focused, or too thin on value. This course teaches you 10 techniques to build proposals that maximize the value you deliver, minimize objections before they happen, and create urgency with decision makers.
These aren't template hacks — they're strategic techniques developed from 17 years of closing deals at Xerox and teaching 30,000+ sales reps. Apply them to your next proposal and watch your close rate and average deal size go up. Sales skill set #9 of the Modern Sales Performer collection.
WHO IT'S FOR
COURSE CURRICULUM
20 lessons. 2 sections covering the complete proposal system from structure to close.
THE FULL COLLECTION
This module is Module 11. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.
YOUR INSTRUCTOR
Derek Shebby
FOUNDER · MODERN SALES TRAINING
Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.
REAL RESULTS
"I crushed my sales quota, won rookie of the year, and have been promoted 3 times."
"Pure gold. It helped double our sales in just three months."
"After this course I was 100% sure what I am doing and why — it changed my approach completely."
"Reps with 15+ years of experience said it got them back to basics in the best way."
Outliers · The complete path
Join Outliers and this training is included. You also get the full Modern Sales Performer collection, monthly live Outliers meetings, a serious sales community, and practical resources you can keep using in the field.
Want the advanced training too? Outliers Elite ($129/month or $1,290/year) adds the Fearless Prospector Masterclass, Virtual Selling Machine, new Elite content, and one 30-minute one-on-one coaching session with Derek each quarter.
PRICING
Choose lifetime access to the collection—or start today through Outliers.
Modern Sales Performer Collection
14 Modules · 18+ Hours · Lifetime Access
Or access it today
$59/month
Get this module plus the complete 14-course Modern Sales Performer collection through Outliers.
FAQ
What are the 10 proposal tips?
The 10 techniques are taught inside the course. They cover proposal structure, how to frame value before you name price, how to incorporate urgency, how to present the proposal (not just email it), and how to handle the post-proposal period. All grounded in 17 years of B2B field sales.
Can I buy this module individually?
Individual modules are not sold separately. Get this course and the complete 14-course Modern Sales Performer collection through Outliers for $59 per month, or choose the Modern Sales Performer lifetime-access option. Outliers Elite ($129 per month) includes the same collection plus the Fearless Prospector Masterclass, Virtual Selling Machine, and quarterly one-on-one coaching with Derek.
How is this related to Module 13 (Creating a Sense of Urgency)?
Proposal Tips teaches what goes in the proposal. Creating a Sense of Urgency teaches how to accelerate the buyer's decision after the proposal. Both are included in the collection.
Is this for written proposals or verbal presentations?
Both. The tips apply to written proposals you send as a document, and to proposal presentations you deliver in person or virtually.
Can my company reimburse me?
Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.
The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.
Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →
