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Module 07 of 14
Modern Sales Performer Collection · Self-Paced

How to Prospect on Foot

Step-by-step field sales training: how to cold call businesses in person, get past gatekeepers, and book appointments on foot. The skill almost no one teaches anymore. Sales skill set #7 of the Modern Sales Performer Course Collection.

17
Lessons in module
5
Sections
14
Modules in collection
30K+
Reps trained
Modern Sales Academy courses can be taken online from a desktop, tablet, or phone.

QUICK ANSWER

What is How to Prospect on Foot?

In-person cold calling is a dying skill — and that's exactly why the reps who master it dominate their territories. When everyone else is hiding behind email and LinkedIn, showing up in person gets you in the door. This course teaches you exactly how to do it.

Derek covers the full walk-in cold call process: how to prepare your route and mindset, how to approach the gatekeeper, what to do when the decision maker comes out, how to leave a creative drop-off, and how to advance to the next step. Developed from 17 years of field sales at Xerox. Sales skill set #7 of the Modern Sales Performer collection.

Master the 6 core benefits of in-person prospecting that reps overlook
Execute a complete walk-in cold call process from parking lot to next step
Learn exactly what to say to gatekeepers to get access to decision makers
Use creative drop-offs that get remembered — and returned
17 lessons · 5 sections · quiz included
Taught by Derek Shebby — 13-time Sales President's Club Award winner
How to Prospect on Foot — Module 07 of Modern Sales Performer

WHO IT'S FOR

Is this the right course for you?

✓ This is for you
You have a geographic territory and are responsible for cold prospecting
You're uncomfortable walking into businesses cold and want a repeatable process
You rely too heavily on phone prospecting and want to add in-person to your mix
You're a manager who wants your reps doing field canvassing the right way
✗ This isn't for you
You work entirely in inside sales with no field responsibility
You already have a full pipeline from inbound or referrals
You're looking for phone cold calling techniques — see Module 08

COURSE CURRICULUM

What's inside — all 6 sections.

22 lessons. Each section builds on the last — a complete system, not a random collection of tips.

1
How to Cold Call on Foot — Introduction
3 lessons
Prospecting on Foot Introduction
6 Benefits of Cold Calling on Foot
Cold Calling on Foot Process Overview
2
Preparation for Cold Calling on Foot
4 lessons
Preparation for Cold Calling on Foot Overview
Preparation Part 1 — Goal Setting
Preparation Part 2 — List Creation
Preparation Part 3 — Positive Mindset
3
The Cold Calling on Foot Walk-In Process
6 lessons
Cold Call Walk-In Process Overview
Walk-In Process Part 1 — Numbers Game
Walk-In Process Part 2 — The Cold Call
Walk-In Process Part 3 — Do’s & Don’ts
Walk-In Process Part 4 — Creative Drop Offs
Quiz #1: Cold Calling on Foot
4
The Decision Maker Comes Out!
5 lessons
The DM Comes Out — Overview
The DM Comes Out — Numbers Game
The DM Comes Out — Talk Tracks
The DM Comes Out — Common Objections
The DM Comes Out — Do’s & Don’ts
5
Cold Calling on Foot — Next Steps
2 lessons
Cold Calling Next Steps — What Do You Do with the Data?
Cold Calling Next Steps — Review Your Goals
6
Summary
2 lessons
Cold Calling on Foot Summary
Quiz #2: Cold Calling on Foot

THE FULL COLLECTION

All 14 modules — in order.

This module is Module 07. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.

07
Module 07
How to Prospect on Foot
The field cold calling skill almost no one teaches anymore — you are here
22 lessons
CANVASSING

YOUR INSTRUCTOR

Derek Shebby.

Derek Shebby

Derek Shebby

FOUNDER · MODERN SALES TRAINING

Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.

REAL RESULTS

What reps are saying about the Modern Sales Performer collection.

★★★★★

"I crushed my sales quota, won rookie of the year, and have been promoted 3 times."

Greg Shin · Sales Director DIRECT
★★★★★

"Pure gold. It helped double our sales in just three months."

Michael G. · Founder / CEO G2
★★★★★

"After this course I was 100% sure what I am doing and why — it changed my approach completely."

Vlad R. · Import Department Chief G2
★★★★★

"Reps with 15+ years of experience said it got them back to basics in the best way."

Brad N. · President G2

PRICING

This module is part of the Modern Sales Performer collection.

Get this module — and all 13 others — in one complete program.

Modern Sales Performer Collection

14 Modules · 18+ Hours · Lifetime Access

This module is included in the full collection
All 13 other modules — the complete B2B sales system
140+ lectures · Downloadable worksheets, scripts, and templates
Lifetime access — study from your computer or phone
Learn More About the Full Collection →

Or try 12 lessons free — no credit card.

FAQ

Questions before you enroll.

Is in-person cold calling still effective in B2B sales?

Extremely — especially in territorial B2B industries like office technology, irrigation, managed IT, and equipment sales. When everyone else is hiding behind email, showing up in person creates instant differentiation. Derek's clients consistently report 3x higher appointment rates from in-person prospecting.

Can I buy this module individually?

No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours of content. Learn more about the full collection →

What do I say when the gatekeeper asks if I have an appointment?

This is covered in detail in the course. Derek teaches multiple approaches for the gatekeeper conversation, including what to do when they try to take a message.

Is this course useful if I prospect both in person and over the phone?

Yes — and Module 08 covers phone cold calling with the same level of detail. Both are included in the collection.

Can my company reimburse me?

Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.

ALSO FROM MODERN SALES TRAINING

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8hrs · 120+ lectures · All-prospecting masterclass · $997
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4hrs · Remote and virtual selling masterclass · $597
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Get this module — and all 13 others — in one complete program.

The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.

Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →