How to Cold Call over the Phone
Proven phone cold calling techniques: how to get past gatekeepers, leave voicemails that actually get returned, and book meetings with B2B decision makers. Sales skill set #8 of the Modern Sales Performer Course Collection.
QUICK ANSWER
What is How to Cold Call over the Phone?
Phone cold calling has a reputation for being ineffective — but that's because most reps do it wrong. They call without a list, without a process, without knowing what to say when the gatekeeper picks up, and without a voicemail strategy. This course fixes all of that.
Derek walks through the complete phone prospecting system: how to prepare your list and goals, the exact navigation process for getting past gatekeepers, what to say when the decision maker picks up, how to leave voicemails that get returned, and how to handle the call after. Sales skill set #8 of the Modern Sales Performer collection.
WHO IT'S FOR
Is this the right course for you?
COURSE CURRICULUM
What's inside — all 6 sections.
21 lessons. Each section builds on the last — a complete system, not a random collection of tips.
THE FULL COLLECTION
All 14 modules — in order.
This module is Module 08. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.
YOUR INSTRUCTOR
Derek Shebby.
Derek Shebby
FOUNDER · MODERN SALES TRAINING
Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.
REAL RESULTS
What reps are saying about the Modern Sales Performer collection.
"I crushed my sales quota, won rookie of the year, and have been promoted 3 times."
"Pure gold. It helped double our sales in just three months."
"After this course I was 100% sure what I am doing and why — it changed my approach completely."
"Reps with 15+ years of experience said it got them back to basics in the best way."
PRICING
This module is part of the Modern Sales Performer collection.
Get this module — and all 13 others — in one complete program.
Modern Sales Performer Collection
14 Modules · 18+ Hours · Lifetime Access
FAQ
Questions before you enroll.
What makes this phone cold calling system different from what I'm already doing?
Most reps call without a goal, a list, or a process. This course gives you all three: a goal-setting framework, a list qualification method, a navigation script for gatekeepers, a voicemail system, and a decision-maker conversation structure. It's the difference between cold calling and strategic outreach.
Can I buy this module individually?
No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours of content. Learn more about the full collection →
How is this different from Module 07 (Prospecting on Foot)?
Module 07 covers the in-person walk-in process. Module 08 covers the phone process. Same structure, same rigor — applied to different channels. Both are included in the collection.
How many calls does Derek recommend per day?
This is covered in the goal-setting lesson. The answer depends on your numbers ratios from Module 02 — the courses are designed to work together.
Can my company reimburse me?
Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.
Get this module — and all 13 others — in one complete program.
The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.
Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →