Cold Calling Scripts & Value Propositions
Build cold call scripts and value propositions that consistently book meetings. Templates, talk tracks, and elevator pitches designed for B2B territorial sales reps. Sales skill set #4 of the Modern Sales Performer Course Collection.
QUICK ANSWER
What is Cold Calling Scripts & Value Propositions?
Most cold call scripts fail because they sound like scripts. This course teaches you to build talk tracks that sound human, communicate value immediately, and consistently get you to the appointment. It's the difference between a rep who stumbles through a pitch and one who owns the conversation.
You'll build a complete value proposition, three cold calling talk track examples, an elevator pitch, and a framework for handling the initial 'we already have a vendor' objection. Sales skill set #4 of the Modern Sales Performer collection.
WHO IT'S FOR
Is this the right course for you?
COURSE CURRICULUM
What's inside — all 6 sections.
17 lessons. Each section builds on the last — a complete system, not a random collection of tips.
THE FULL COLLECTION
All 14 modules — in order.
This module is Module 04. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.
YOUR INSTRUCTOR
Derek Shebby.
Derek Shebby
FOUNDER · MODERN SALES TRAINING
Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.
REAL RESULTS
What reps are saying about the Modern Sales Performer collection.
"I crushed my sales quota, won rookie of the year, and have been promoted 3 times."
"Pure gold. It helped double our sales in just three months."
"After this course I was 100% sure what I am doing and why — it changed my approach completely."
"Reps with 15+ years of experience said it got them back to basics in the best way."
PRICING
This module is part of the Modern Sales Performer collection.
Get this module — and all 13 others — in one complete program.
Modern Sales Performer Collection
14 Modules · 18+ Hours · Lifetime Access
FAQ
Questions before you enroll.
What's included in the cold calling script templates?
You'll build a complete value proposition, multiple cold calling talk tracks (with three worked examples using real industries), and an elevator pitch. You also get a framework for handling the 'we already have a vendor' opener before your pitch even starts.
Can I buy this module individually?
No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours of content. Learn more about the full collection →
Is this a fill-in-the-blank template or do I build my own?
Both. Derek teaches the formula, then walks through three complete examples, then you build your own using the workbook (covered in Module 05). The goal is a script that sounds like you — not a generic template.
How is this different from Module 05 (Talk Track Workbook)?
Module 04 teaches the framework and examples. Module 05 is the companion workbook where you actually build your scripts. Both are included in the collection.
Can my company reimburse me?
Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.
Get this module — and all 13 others — in one complete program.
The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.
Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →