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Module 10 of 14
Modern Sales Performer Collection · Self-Paced

How to Ask Great Questions That Lead to Opportunity

An eBook on the art of asking sales questions that build rapport and uncover budget. The discovery framework every B2B rep needs to turn a first appointment into a qualified opportunity. Module 10 of the Modern Sales Performer Course Collection.

1
Lesson in module
14
Modules in collection
30K+
Reps trained
Modern Sales Academy courses can be taken online from a desktop, tablet, or phone.

QUICK ANSWER

What is How to Ask Great Questions That Lead to Opportunity?

This module is a bonus eBook included in the Modern Sales Performer collection. It covers the art and science of asking great discovery questions — the ones that build trust, uncover budget, expose problems, and create urgency without feeling like an interrogation.

Paired with Module 09 (First Appointment Tips), this eBook gives you the complete discovery framework for turning a first meeting into a qualified opportunity. Included as part of the Modern Sales Performer collection.

Learn the types of questions that open up budget, timeline, and decision-making process
Understand how to sequence questions to build trust before probing for problems
Use discovery to uncover opportunities the prospect didn't know they had
Develop a question library you can adapt for any B2B sales conversation
eBook format · downloadable · instant access
Taught by Derek Shebby — 13-time Sales President's Club Award winner
How to Ask Great Questions That Lead to Opportunity — Module 10 of Modern Sales Performer

WHO IT'S FOR

Is this the right course for you?

✓ This is for you
You get to first appointments but don't know what questions to ask
Your discovery conversations feel like interviews rather than consultations
You're losing deals late because you didn't uncover the real pain early
You want a written reference guide you can review before every call
✗ This isn't for you
You're still working on getting to the first appointment — focus on Modules 06–08 first
You want video instruction rather than a written guide
You want the full first-appointment framework — that's Module 09

COURSE CURRICULUM

What's inside.

1 lessons. All content in one focused section.

1
eBook: How to Ask Great Questions
1 resource
How To Ask Great Questions eBook — Download

THE FULL COLLECTION

All 14 modules — in order.

This module is Module 10. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.

10
Module 10
How to Ask Great Questions That Lead to Opportunity
Discovery questions that uncover real buyer needs — you are here
1 eBook download
DISCOVERY

YOUR INSTRUCTOR

Derek Shebby.

Derek Shebby

Derek Shebby

FOUNDER · MODERN SALES TRAINING

Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.

REAL RESULTS

What reps are saying about the Modern Sales Performer collection.

★★★★★

"I crushed my sales quota, won rookie of the year, and have been promoted 3 times."

Greg Shin · Sales Director DIRECT
★★★★★

"Pure gold. It helped double our sales in just three months."

Michael G. · Founder / CEO G2
★★★★★

"After this course I was 100% sure what I am doing and why — it changed my approach completely."

Vlad R. · Import Department Chief G2
★★★★★

"Reps with 15+ years of experience said it got them back to basics in the best way."

Brad N. · President G2

PRICING

This module is part of the Modern Sales Performer collection.

Get this module — and all 13 others — in one complete program.

Modern Sales Performer Collection

14 Modules · 18+ Hours · Lifetime Access

This module is included in the full collection
All 13 other modules — the complete B2B sales system
140+ lectures · Downloadable worksheets, scripts, and templates
Lifetime access — study from your computer or phone
Learn More About the Full Collection →

Or try 12 lessons free — no credit card.

FAQ

Questions before you enroll.

Is this a video course or an eBook?

This module is an eBook — a downloadable written guide on discovery questioning techniques. It's included as a bonus resource in the Modern Sales Performer collection alongside 13 other full video courses.

Can I buy this module individually?

No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours of content. Learn more about the full collection →

What kinds of questions does the eBook cover?

The eBook covers question types for different stages of the conversation: rapport-building questions, situation questions, problem questions, implication questions, and questions that move the deal forward. Based on Derek's 17 years of field sales experience.

Should I use this with Module 09 (First Appointment Tips)?

Yes — they're designed to be used together. Module 09 teaches the full appointment structure; this eBook gives you the question library to fill that structure with.

Can my company reimburse me?

Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.

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Get this module — and all 13 others — in one complete program.

The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.

Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →