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RESULTS IN ACTION

Highlights from the Past

Earlier and undated customer messages: a lasting record of prospecting, meetings and business won.

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Customer-reported results

Read each customer’s message alongside its result and context. These are individual reports; dates identify screenshot captures rather than verified transaction dates.

Anonymized customer message: A $656,000 deal for 59 machinesRead the message

Business won

A $656,000 deal for 59 machines

A salesperson reported closing a $656,000 deal covering 59 machines.

Result context

The message reports one closed deal covering 59 machines. The dollar figure is deal value, not personal earnings.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: A $300,000 deal closed after bootcampRead the message

Business won

A $300,000 deal closed after bootcamp

In a conversation about progress after bootcamp, a student reported closing a $300,000 deal.

Result context

Reported deal value, not personal earnings. Five other large deals mentioned in the message were still in progress.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: $227,066 in net-new business signed.Read the message

Business won

$227,066 in net-new business signed.

The student reported their largest deal to date: a $227,066 net-new agreement locked in and signed.

Result context

Agreement value, not gross profit or personal earnings. The previous $125,000 deal is a comparison, not an additional current result. No particular method is credited in this excerpt.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: $73,000 signed. 17 machines.Read the message

Business won

$73,000 signed. 17 machines.

The student reported a signed net-new agreement covering 17 machines and explicitly credited total cost of ownership and urgency for getting it across the finish line.

Result context

Deal value, not income. TCO and urgency are explicit; the screenshot does not name a particular training program.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Signed on the spot at 2.5× current spendRead the message

Business won

Signed on the spot at 2.5× current spend

A student said a new-business prospect signed on the spot after they used Derek's face-off slide in the proposal.

Result context

The customer agreed to 2.5 times its current spend; the message does not state the deal's dollar value.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: “Three times more deals since Boot Camp.”Read the message

Business won

“Three times more deals since Boot Camp.”

The student credited Boot Camp with improving their approach and specifically highlighted the proposal template that brought the ideas together.

Result context

The message does not give absolute deal counts or a defined comparison period.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 4 net-new appointments. 2 deals. $22,000 in GP.Read the message

Business won

4 net-new appointments. 2 deals. $22,000 in GP.

Over two days, field cold calling and phone prospecting produced four net-new appointments. The salesperson also closed two deals totaling $22,000 in gross profit.

Result context

Derek confirms four net-new appointments across two days: two from seven in-person stops, then two from ten phone calls. The message separately reports two deals closed for a combined $22,000 in gross profit; that figure is gross profit, not revenue.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: $31,000 in margin from a cold callRead the message

Business won

$31,000 in margin from a cold call

A salesperson said a deal that began with a cold call generated $31,000 in margin, with a 50% commission share.

Result context

The message reports a 50% share of the margin; it does not document a commission payment or specify phone versus in-person cold calling.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Double the prior year’s income in 10 months.Read the message

Business won

Double the prior year’s income in 10 months.

The student reported doubling the previous year’s income in only 10 months and thanked Derek for what his teaching and program had done for them.

Result context

This is a self-reported income comparison, with no dollar amount or breakdown. The conversation looks ahead to 2025.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 5 net-new phone appointments in about an hourRead the message

Appointments & meetings

5 net-new phone appointments in about an hour

Using the strategies practiced in bootcamp, a student set six phone appointments from 26 calls in about an hour; five were net new.

Result context

Six total appointments includes five net new. The student's reply explicitly confirms use of the practiced strategies.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 8 net-new appointments from 40 callsRead the message

Appointments & meetings

8 net-new appointments from 40 calls

A salesperson reported finishing 40 calls and setting eight net-new appointments.

Result context

The message says calls; it does not explicitly distinguish phone from in-person calls or state a duration.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 5 new copiers. $38,000 in equipment revenue.Read the message

Business won

5 new copiers. $38,000 in equipment revenue.

A student reported closing a net-new customer for five copiers and $38,000 in equipment revenue, crediting the class's tools and guidance.

Result context

The reported $38,000 is equipment revenue from a net-new customer buying five copiers.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 55 team cold calls. 9 appointments booked.Read the message

Appointments & meetings

55 team cold calls. 9 appointments booked.

The team reported using methods taught in Derek’s class: 55 field cold calls, 28 sits and nine appointments booked.

Result context

These are team totals, not an individual rep’s results. Ten additional follow-up appointments were only the coach’s prediction. The class is credited but not named.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Three proposals signed on the spot.Read the message

Business won

Three proposals signed on the spot.

The student reported that their last three proposals were signed on the spot, including two that increased the customer’s monthly cost.

Result context

Three proposals, not a general conversion rate. No revenue amount, training program, or net-new status is specified.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: $10,000 commission on a signed MPS dealRead the message

Business won

$10,000 commission on a signed MPS deal

After getting help with the deal, a student reported signed paperwork at $1,895 per month for 10 desktop multifunction printers and a $10,000 commission.

Result context

The monthly contract price and reported commission are different figures. The student's stated floor price was $750 per month.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: A signed $23,000 deal with $16,000 gross profitRead the message

Business won

A signed $23,000 deal with $16,000 gross profit

A manager reported a signed contract producing $23,000 in revenue and $16,000 in gross profit while discussing sending more new hires through the program.

Result context

A manager's report about a team member's result. Revenue and gross profit are separate figures.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: $25,000 revenue. $11,000 gross profit.Read the message

Business won

$25,000 revenue. $11,000 gross profit.

A student closed the deal discussed during certification and reported $25,000 in revenue and $11,000 in gross profit.

Result context

Revenue and gross profit are separate measures; neither is a personal commission figure.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: The 25th net-new customer of the year signed.Read the message

Business won

The 25th net-new customer of the year signed.

The student reported signing their 25th net-new customer of the year and reaching one of their annual goals.

Result context

The $300,000 annual financial target was not yet reached. The separately listed $114,000, $90,000 and $20,000 opportunities were awaiting decisions.

Customer-reported. Screenshot dates do not establish when the result happened.

Screenshot captured 2025-11-11

Anonymized customer message: 5 net-new appointments from 22 phone callsRead the message

Appointments & meetings

5 net-new appointments from 22 phone calls

A salesperson reported 22 phone calls, eight decision-makers reached, and five net-new appointments.

Result context

Reported activity and appointments from one update; no deal closures or dollar values are stated.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Nine appointments in a week. Seven net new from cold calls.Read the message

Appointments & meetings

Nine appointments in a week. Seven net new from cold calls.

The student reported nine appointments set so far that week, including seven net-new appointments from cold calling.

Result context

A further appointment was only expected. Call totals were not finalized, so no call-to-appointment conversion rate is supported.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 2 signed net-new deals. $4,000 gross profit.Read the message

Business won

2 signed net-new deals. $4,000 gross profit.

A salesperson confirmed that two signed deals began with in-person cold calls, with $1,500 and $2,500 in gross profit.

Result context

The $4,000 total is the sum of the two reported gross-profit figures, not revenue or personal commission.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Five deals closed in one week. Three net new.Read the message

Business won

Five deals closed in one week. Three net new.

The student reported five deals closed in the week, including three net-new customers closed on their first appointments.

Result context

The three net-new wins are part of the five total deals, not three additional deals. Screenshot capture is historical; no deal values or particular training program are stated.

Customer-reported. Screenshot dates do not establish when the result happened.

Screenshot captured 2023-09-22

Anonymized customer message: From an in-person cold call to a five-year lease.Read the message

Business won

From an in-person cold call to a five-year lease.

An in-person cold call, warm follow-up, meeting and competitive proposal review led to an MFP sale with a service contract on a five-year lease. The student reported just under $9,000 in rep revenue.

Result context

Rep revenue is the student’s label, not verified commission or personal income. This was a sequence of contacts, not a sale on the first visit.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: A signed proposal from the in-person methodRead the message

Business won

A signed proposal from the in-person method

The student reported a signed proposal from the first discovery appointment they had booked using Derek’s in-person method.

Result context

The proposal followed the first discovery appointment booked using the in-person method. The separate activity tally in the message is a different update.

Customer-reported. Screenshot dates do not establish when the result happened.

Screenshot captured 2025-11-04

Anonymized customer message: 5 net-new appointments from 10 cold callsRead the message

Appointments & meetings

5 net-new appointments from 10 cold calls

A salesperson reported 10 cold calls, five sits, and five net-new appointments.

Result context

The message explicitly identifies all five appointments as net new. The cold-calling channel is not specified.

Customer-reported. Screenshot dates do not establish when the result happened.

Screenshot captured 2024-02-19

Anonymized customer message: 3 net-new appointments from 6 cold callsRead the message

Appointments & meetings

3 net-new appointments from 6 cold calls

After a coaching meeting, a student spent an hour cold calling and reported three net-new appointments from six calls, plus four new contacts.

Result context

The message says they went out but does not explicitly label each cold call's channel. New contacts are separate from appointments.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 15 cold phone calls. Four net-new appointments.Read the message

Appointments & meetings

15 cold phone calls. Four net-new appointments.

The student reported setting four net-new appointments from 15 cold calls over the phone.

Result context

Booked appointments, not closed sales. The screenshot does not establish a particular course or enrollment.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Another net-new customer signed from a cold call.Read the message

Business won

Another net-new customer signed from a cold call.

The student explicitly linked a newly signed net-new customer to cold calling and thanked Derek for the method.

Result context

No deal value, precise sales-cycle duration or phone-versus-field channel is stated.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: Two appointments in an hour after practicing the talk track.Read the message

Appointments & meetings

Two appointments in an hour after practicing the talk track.

While working through week-one homework, the student credited podcasts three and four with improving their talk track and reported two appointments set in the past hour.

Result context

The lesson connection is explicit; the screenshot does not name a training product, call count, channel or net-new status.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

Anonymized customer message: 5 business visits. 5 decision-makers. 2 next meetings.Read the message

Appointments & meetings

5 business visits. 5 decision-makers. 2 next meetings.

Using the 12 magic words and an envelope addressed to the decision-maker, a student reached decision-makers at all five cold-called businesses and set two next meetings.

Result context

Two follow-up meetings were scheduled; meeting five decision-makers does not mean five appointments were booked.

Customer-reported. Screenshot dates do not establish when the result happened.

From the results archive

KEEP EXPLORING

Recent wins. A lasting track record.

A selection of customer messages showing the process in practice, this year and across the archive.

Curated highlights from a larger collection. Dates refer to screenshot captures; undated messages remain in the archive.

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Customer message

Enlarged anonymized customer message