B2B Sales Training in San Diego
Built by a 13-time Xerox President's Club winner. Live bootcamps for territorial sales reps who need to cold call, prospect, and close — not another generic sales seminar.
17 years at Xerox · 30,000+ reps trained · Based in San Diego
San Diego's B2B Sales Teams Have a Prospecting Problem
Most San Diego sales reps are waiting for inbound leads or relying on referrals. That works until it doesn't.
The companies winning in San Diego's competitive B2B landscape — office technology, managed IT, manufacturing, distribution — are the ones whose reps are in the field, building territory, and running a disciplined prospecting process every week.
That's exactly what Modern Sales Training teaches. Not theory. Not motivation. A proven process: build the list, get in the field, follow up relentlessly, and build enough value in every deal that price never becomes the conversation.
Live Training for San Diego Sales Teams
All programs run live via Zoom. Cohorts are capped at 10 reps so every salesperson gets real attention — not a webinar.
Sales Bootcamp
The foundation program. Territory planning, cold calling in person and by phone, running effective first appointments, handling objections, and building value so deals don't come down to price. Upon completion, reps roll into the Outliers Community.
Sales Spartan
For reps who've completed Bootcamp and want to go deeper. Sophisticated prospecting, major account strategy, and advanced deal structure for reps who are already good and want to become Outliers.
Sales Leaders Bootcamp
For San Diego sales managers and VPs who need to coach their reps instead of just tracking numbers. Teaches the process, the inspections, and how to hold the team accountable without micromanaging.
Derek Shebby
I spent 17 years at Xerox Corporation in California as a top sales executive and director — 13 Sales President's Club Awards, and helped grow my division from $40 million to over $100 million in revenue with a team of 120 salespeople.
I've built Modern Sales Training from San Diego over the last 6 years. I personally teach every live program. When your reps come into Sales Bootcamp, they're getting coached by someone who's done exactly what you're asking them to do — in the field, in person, in a real territory.
Who We Train in San Diego and Southern California
Modern Sales Training works with B2B companies where reps prospect a geographic territory. If your reps are in the field cold calling and closing deals, this program was built for them.
Office Technology Dealers
Copiers, managed print, document solutions — Derek's 17-year Xerox background makes this his core specialty.
Managed IT / MSPs
Managed services, cybersecurity, IT solutions — territorial reps selling recurring contracts in a competitive market.
Manufacturers
Industrial and B2B manufacturers with field reps who prospect and close in a defined geographic territory.
Distributors
Distributors with territorial sales models where reps own a region and are responsible for prospecting new accounts.
Mailing Equipment
Pitney Bowes, FP Mailing, and postage solution dealers with field reps running territory-based prospecting.
Irrigation / Agriculture
Ag dealers and irrigation equipment companies with reps in the field — RDO, Bermad, Rivulus, and similar.
What Happens When Reps Go Through the Program
"My cold calling appointments improved 300%. I now set up 3 times the number of meetings in the same amount of time."
"I crushed my sales quota, won sales rookie of the year, been promoted 3 times and now I run a large sales team."
"This training is the reason I became the top sales rep at my company. It's the best program out there."
Recent major win: A $30 billion manufacturer completed Sales Bootcamp. After years of declining new business sales, they grew new business 23% year-over-year — and credited the program directly.
Common Questions
Is Modern Sales Training based in San Diego?
Yes. Derek Shebby is based in San Diego, CA. The company trains B2B sales teams across Southern California and nationwide through live Zoom bootcamps.
Do reps have to be in San Diego to join?
No. All programs run live via Zoom so reps can join from anywhere. We train teams across the US and internationally. That said, many of our clients are San Diego and Southern California companies.
How is this different from Sandler or Dale Carnegie?
Sandler and Dale Carnegie are large franchise training organizations with generalist curricula. Modern Sales Training is built specifically for territorial B2B reps who cold call in person and by phone. The methodology is based on 17 years of doing it at Xerox — not a generic sales philosophy. And Derek personally teaches every program.
How many reps can join a cohort?
Cohorts are capped at 10 salespeople. This is intentional — it allows Derek to give real feedback on each rep's prospecting activity, cold calls, and deal strategy every week.
What industries do you work with in San Diego?
Office technology dealers, managed IT/MSPs, manufacturers, distributors, mailing equipment dealers, and any B2B company where reps prospect a geographic territory. If your reps are in the field, this program was built for them.
Ready to Build a Sales Team That Actually Prospects?
Talk to Derek about enrolling your San Diego sales team in the next Sales Bootcamp cohort.
Cohorts fill fast. Capped at 10 reps per group.