Chapter 2 · Apple market valueReuters reporting on Apple's first close above a $3 trillion market value. Read the source
Chapter 2 · FaceTime video messagesApple Support documentation for leaving a video message when a FaceTime call is not answered. Read the source
Chapter 2 · Ceramic ShieldCurrent Apple iPhone product materials. Claims vary by model and year. Read the source
Chapter 2 · Eight Sleep PodEight Sleep's product introduction describing dynamic temperature control, biometric tracking, and related sleep features. Read the source
Chapter 3 · Comparative advertisingU.S. Federal Trade Commission policy on honest, supportable comparison claims. Read the source
Chapter 3 · Lionel Messi ticket pricesESPN reporting on TickPick data after Messi's Inter Miami announcement. Read the source
Chapter 3 · Lionel Messi and MLSMajor League Soccer's description of Messi's career and impact on Inter Miami, MLS, and soccer in North America. Read the source
Chapter 3 · Wendy's comparison campaignThe 2016 campaign announcement centered on Wendy's fresh, never frozen beef distinction for the products and markets identified by the company. Read the source
Chapter 3 · Bounty absorbencyBounty product materials comparing absorbency with the leading ordinary brand under the stated test conditions. Read the source
Chapter 3 · T-Mobile comparisonCurrent T-Mobile network speed and performance information. The billboard in the book is discussed as a dated comparison, not a current performance claim. Read the source
Chapter 3 · Guardian Bikes comparisonCurrent manufacturer information for Guardian Bikes. Verify current product claims before using the comparison. Read the source
Chapter 3 · Hyundai IONIQ 6 comparisonHyundai's focused comparison advertisement. Model-year and product details change. Watch the source
Chapter 4 · Melin CompassCurrent Melin Compass product materials describing the silhouette and fit. The founder-post discussion is based on a screenshot supplied by the author. Read the source
Chapter 4 · Sinegal EstateSinegal Estate's official team materials documenting David Sinegal's background and role at the estate. Read the source
Chapter 6 · La Jolla architecture firmThis is an author field story supported by a total-cost model with identifying details removed. Figures are presented as teaching estimates; the customer's name and private information have been withheld.
Chapter 9 · Stephen Curry proposalESPN's report on Nike's presentation to Stephen Curry, including the name errors discussed in the chapter. Read the source
This page is the maintained online companion to the printed sources and notes. Corrections or updated destinations will be made here when a public source moves.