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Modern Sales Training

BTA Partnership

BTA Member Resources

Derek Shebby's published Office Technology Magazine articles, the Value Building 101 series, webinars, and training downloads — all in one place for Business Technology Association members.

BTA MEMBER RESOURCE HUB

Value Building 101 Series

Derek's three-part series for BTA's Office Technology magazine on winning deals with higher profit — from setting the criteria to structuring the proposal.

Value Building Part 1 article

Part 1: Value Building — Criteria

BTA Office Technology Magazine · February 2024

Part 2: The Value Building Sales Process

Webinar presentation slides

Value Building Part 3 article

Part 3: Value-Building Proposals — Connecting the Dots

BTA Office Technology Magazine · April 2024

Derek's Articles in Office Technology Magazine

Every article Derek has published with BTA — on cold calling, onboarding salespeople, MPS deals, and building value. All hosted by BTA and free to read.

Prospecting & Deals

Return to Cold Calling article

Return to Cold Calling

Why in-person prospecting came back after the pandemic — and how reps should run their territory now.

Read the Article
Stepping It Up MPS article

Stepping It Up: How to Sell Your MPS Deals Faster

Tactics for advancing managed print services opportunities through the pipeline.

Read the Article
Value Building 101 series

Value Building 101 (3-Part Series)

The full value building series — criteria, sales process, and proposals. Featured above on this page.

See the Series

The Sales Onboarding Series — "Are You Onboarding Your Salespeople Correctly?"

Train to Outcomes article

Train to Outcomes

The opening installment: why most onboarding fails, and what to train new hires toward instead.

Read the Article
The First 90 Days article

The First 90 Days

What a new salesperson's first 90 days should actually look like — week by week.

Read the Article
Product Training article

Product Training

How to teach product knowledge without burying new reps in spec sheets.

Read the Article
Product Training continued article

Training to Sell

Teaching new salespeople how to actually sell — the fourth installment in the onboarding series.

Read the Article
Clearing the Way article

Clearing the Way

The final installment: removing the obstacles that keep new salespeople from producing.

Read the Article

Webinars & Downloads

Legendary Sales Leadership Webinar

Legendary Sales Leadership Webinar

Watch the full webinar on what it takes to lead a high-performing sales team.

Watch the Webinar
The 7 Step Execution Plan Leadership Handout

The 7 Step Execution Plan Leadership Handout

A practical handout for sales leaders to implement the 7-step execution plan.

Download the Handout
MPS Webinar Slidedeck

MPS Webinar Slidedeck

Presentation slides from the Managed Print Services webinar.

Download the Presentation
Education Webinar Deck

Education Webinar Deck

Presentation slides from the education-focused sales webinar.

Download the Presentation
Free Sales Training Course

Free Sales Training Course

Enroll in the free BTA sales training preview course on the Modern Sales Academy.

Enroll in the Free Course
Onboarding Guide

Onboarding Guide

A comprehensive guide to onboarding new salespeople the right way — start with Derek's five-part onboarding article series above, then reach out for the full guide.

Contact Us for Access
Beyond the Downloads

How could Modern Sales Training be a resource for your business?

The articles and webinars above are a starting point. Here is what working with Derek actually looks like — the skills he builds in your reps, and the three ways your team can train with him.

We develop top performers. This is how.

Fill the pipeline. Control the conversation. Protect the profit.

Modern tactics that help reps create more interest, book more qualified appointments, advance better opportunities, and earn more from the business they close.

B2B salesperson creating new opportunities through active prospecting01
Fill the pipeline

Set more qualified appointments than ever before.

Learn modern prospecting tactics that create more interest in your solutions, overcome resistance, and turn that interest into qualified conversations.

More appointments. More pipeline. More income.
Salesperson leading an effective major-account discovery meeting02
Control the conversation

Run major-account meetings that move deals forward.

Prepare five to six high-impact questions, lead sharper discovery, uncover the business impact, involve the right decision-makers, and close every meeting on a clear next step.

Better discovery. Clearer next steps. More income-producing opportunities.
Salesperson building value and defending margin during a proposal conversation03
Protect the profit

Build more value. Protect the margin. Increase your commissions.

Connect your solution to measurable business outcomes, separate it from lower-cost alternatives, handle price pressure, and close more profitable business.

More profitable revenue for the company—and more income for the rep.
30,000+Salespeople trained
150+Reps coached live each week
2–3×Income growth reported
10Seats per live cohort
Choose the training experience

Build the right development path for every level of your sales team.

Put new reps, tenured producers, managers, and high-potential individuals into the live or self-paced training experience that matches what they need next.

Self-paced online
Sales professional taking Modern Sales Academy courses on a laptop and tablet

Modern Sales Academy

For self-directed salespeople who want flexible, on-demand training they can apply immediately.

Independent learningOn demand
A complete sales systemProspecting, discovery, value, proposals, objections, negotiation, and more.
Learn on your scheduleStart with the skill you need now and revisit any lesson when the moment demands it.
Built for the next callUse scripts, workbooks, and practical tools immediately—not someday.
Explore self-paced courses →
Ongoing coaching
Individual sales professional participating in ongoing coaching

Outliers Membership Programs

For driven salespeople who want additional coaching, resources, and a community that helps them keep leveling up.

Coaching + communityOutliers or Outliers Elite
Live coaching and feedbackBring real calls, active deals, and challenges to a coach who will push you.
A community that raises the barLearn alongside committed sellers who share ideas, wins, and accountability.
Keep progressing between sessionsUse Academy courses and member resources to turn feedback into better execution.
Compare Outliers & Outliers Elite →
Business outcomes

What sales leaders see when better training reaches the field.

More meetings, stronger value, protected margin, and sellers who know what to do next.

Record yearProfit, revenue, retention, and new customers.
“Our sales team had a record year—record growth in profit, revenue, and customer retention. We brought a record number of new customers on board, breaking a 24-year record.”
Brantly FowlerPresident & CEO, ZENO Office Solutions
FY25 successNewer reps built skills—and momentum.
“I attribute a good portion of our FY25 success to the skills that several of our newer reps learned from you. That training helped them see success and motivate them for more success.”
Mike GravesPresident, Kyocera Document Solutions West
Practical executionClear takeaways sellers can use immediately.
“Outstanding and practical content applicable to B2B sales. The training offers clear takeaways for prospecting in today’s sales environment.”
Stewart ManningVice President of Sales
Results in action

Real messages from reps using the process.

These are the outcomes your team can work toward on the next call, proposal, and quarter.

Text message reporting five appointments set in one day
Prospecting5 appointments in one day.A new personal record.
Text message reporting a proposal won at a higher price
Value building40% higher—and won.More value without giving away margin.
Text message reporting a quarter of new business results
New businessOne quarter beat nine months.A stronger, repeatable pace.

Let's Meet For a Quick Intro!

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