Win more deals with more profit.
The Building Value Training Series is a 4-week virtual sales training that equips B2B sales executives with the systems to differentiate, justify price, and stop losing deals on margin. Four 2-hour Zoom sessions with Derek across four consecutive Fridays.
What is the Building Value Series?
People get into sales to make big money — that's always the plan from the start. But most reps spend years learning to actually earn those commission checks. The ones who never crack it usually have the same problem: they have no process for building value on a consistent basis. They're great at activity, but they discount to close.
The Building Value Training Series gives your team the process and tactics needed to systemize value creation — to the point where customers see your offerings as worth the elevated price.
The 4-week curriculum.
Four 2-hour live Zoom sessions, every Friday for four consecutive weeks. Each week has a corresponding on-demand course included.
What your reps walk out with.
What does it cost to enroll your team?
Pricing scales with group size. The more reps you bring from one company, the lower the per-attendee rate. Single payment — the program runs over 1 month (4 Friday sessions).
* Companies that want their own private group can do so using the 10-attendee pricing.
Derek Shebby.
Derek is the founder of Modern Sales Training and a nationally recognized B2B sales authority. He has personally trained 30,000+ B2B sales professionals across thousands of teams in manufacturing, managed IT services, office technology, and B2B services. Derek currently coaches 150+ sales reps live every week through his Bootcamp, Spartan, and Leaders programs — and hosts the In Between Sales Calls podcast on Apple Podcasts.
"Salespeople don't lose because of their product. They fail to create value."
Frequently asked questions.
What is the Building Value Training Series?
A 4-week virtual sales training program from Modern Sales Training. Four 2-hour Zoom sessions with Derek Shebby across four consecutive Fridays, focused on systemizing value building so sales teams can win deals with higher profit margins.
How is this different from Sales Bootcamp?
Bootcamp is the 12-week foundation program covering the full sales cycle (prospecting, meetings, value building). Building Value Series is a focused 4-week deep dive only on value selling — for teams that already prospect and run meetings well but lose on price/margin.
What's included beyond the live sessions?
Each attendee also gets access to 4 on-demand courses (Why Customers Buy, Value Propositions, Proposal Tips, Creating a Sense of Urgency — $800 value), the Building Value Series Vault with templates, and the "Take Action" Workbook.
Who runs the sessions?
Derek Shebby — founder of Modern Sales Training and a 13-time Sales President's Club Award winner at Xerox/Mr. Copy.
What does it cost?
Single payment for the 1-month program. Per-attendee pricing scales with group size — starting at $1,050 for 1 attendee, dropping to $850 each at the popular 5-attendee tier, and $750 each at 7+ attendees. See the pricing table above for full details.
Do you offer private group cohorts?
Yes. Companies that want their own private group can do so using the 10-attendee pricing.